Send the warm network message to 20 contacts (text/DM). Target: 5–8 replies.
Step 1
1
Lead Channels — Ranked by Speed
| Channel | Effort | Speed | Reply Rate | Tomorrow? |
|---|---|---|---|---|
| Warm network (text/DM people you know) | Low | Hours | 30–60% | YES — #1 |
| IG cold DM local businesses | Medium | Same day | 5–15% | YES — #2 |
| Walk-in / cold call local | High | Instant | 20–40% | YES — #3 |
| Cold email | High | 1–3 days | 1–5% | No |
| Facebook groups | Medium | 1–2 days | 5–10% | Maybe |
| LinkedIn cold outreach | High | 2–5 days | 3–8% | No |
Run all 3 tomorrow in order. Warm first (trust = fast close), IG DMs second (volume), walk-ins third (highest conversion).
Step 2
2
Outreach Copy — Ready to Send
Warm Network Blast
Send this to 20 people you know. Friends, family, old contacts, anyone. Don't overthink it.
Hey [name], random but I started doing websites and AI tools for small businesses — stuff like chatbots, auto lead follow-up, that kind of thing. Helping them get more customers without more work. You know anyone who might need that? Or honestly if you do, happy to show you what I'd build. Takes 15 min on a call.
Cold DM — IG (Local Business)
Variant A — No Website
Hey! Noticed you don't have a website yet — I build them for local businesses + add a chatbot that captures leads automatically. Got a quick result I can show you. Mind if I share it?
Variant B — Bad Website
Hey, I help businesses like yours get more customers through the website. I actually built a quick mockup for yours — mind if I send it over? Takes 2 min to look at.
Variant C — No Automation
Quick one — do you have anything set up to follow up with leads automatically? I build AI systems that do that for local businesses. Usually gets them 30–50% more booked appointments. Would a 10-min call make sense?
Variant D — Online Founders
Hey [name], love what you're building. Do you have a chatbot or automation handling your DMs/leads yet? I set those up in 48hrs. Happy to show you what it looks like on a quick call if that's useful.
Follow-Ups
No reply (send after 24–48 hrs)
Circling back on this — wanted to make sure it didn't get buried. Still happy to show you a quick demo, no commitment. Worth 10 min?
"Maybe later" reply
Totally get it. Just one thing before you go — what's the main thing holding back your growth right now? I might have something that fits whenever timing's right.
"Send me info" reply
Sure — easiest thing is a 10-min call so I can actually show it to you (screenshots don't do it justice). What's your schedule like tomorrow — morning or afternoon?
Walk-In / Cold Call Script (30 seconds)
Hey, quick question — do you guys have anything set up to follow up with people who call or DM but don't book? [Pause] I ask because I build that for businesses like yours — basically an AI that texts back leads automatically, books appointments, that kind of thing. I already built one for [niche] and it got them [X] more bookings a month. I could show you how it works in literally 10 minutes. Would that be worth it?
Step 2 cont.
$
Offer Framework
Lead with the Starter every time. $500 closes same day — low enough they don't need to ask a partner or accountant. You build fast, collect, get a testimonial, upsell later.
LEAD WITH THIS
Quick-Start
$500
one-time
- Clean 1–5 page website
- AI chatbot (captures leads)
- Done in 3–5 days
- Zero monthly fee to start
Growth Add-On
$200/mo
upsell after delivery
- Auto lead follow-up (text + email)
- Monthly content (10 posts)
- Monthly results report
Full AI System
$1,500
setup + $300/mo
- Website + chatbot
- Full automation pipeline
- Lead capture → follow-up → booking
- Monthly optimization
Free Hook: Tell them "I already built a quick mockup for your business — want to see it?" Use Framer AI or a Carrd template with their name dropped in. Takes 10 minutes, closes deals.
Step 3
3
Find 20–50 Leads in 1 Hour
Where to Look
Option A — Google Maps (fastest)
Search: barbershop [your city] / gym [your city] / auto shop [your city]
Qualified = under 50 reviews OR no website listed OR site looks like it's from 2010.
Grab their IG handle or phone number from the listing.
Option B — Instagram Search
Search: #[yourcity]barbershop or #[yourcity]gym
Target: under 2k followers and no link in bio.
Option C — Google Search
Search: barbershops in [city] — look for bad/no websites
Or: "no website" OR "call us" site:yelp.com [city] [niche]
Best Niches to Hit
| Niche | Why Easy |
|---|---|
| Barbershops | High volume, bad websites, always want more customers |
| Hair salons / lash studios | Appointment-based, love automation |
| Gyms / personal trainers | Lead-hungry, DM a lot |
| Auto shops / detailers | Almost never have automation |
| Contractors (plumber, HVAC, roofer) | Miss leads constantly — easy pain point |
| Med spas / estheticians | High ticket, fast to say yes if it works |
Lead Tracker
Copy this into Google Sheets.
| # | Business Name | Niche | IG / Phone | Channel | Status | Next Action |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | ||||||
| 3 | ||||||
| 4 | ||||||
| 5 |
Status: Not contacted / DM sent / Replied / Call booked / Closed / Dead
Step 4
4
Book → Close → Get Paid
Booking the Call
Perfect. I have a spot tomorrow at [TIME] or [TIME] — which works better for you? I'll send a Google Meet link.
Hey, just confirming our call tomorrow at [TIME]. Here's the link: [link]. Looking forward to it!
Discovery + Close Script
0:00–2:00 — Open
"Cool, so I just wanted to keep this quick — tell me a bit about the business. How long you been open, how do most customers find you right now?"
2:00–5:00 — Find the Pain
"Got it. And what's the main thing you'd want more of — more people finding you, more people booking, or more people coming back?"
"Is there anything falling through the cracks — like leads that reach out but never follow up?"
5:00–8:00 — Present the Offer
"Okay, so based on what you're saying, what I'd do is [X]. I've done this for [niche] and they saw [result]. What I'd start you with is the Quick-Start package — it's $500 flat, and I'd have it done in about 5 days."
8:00–10:00 — Price + Close
"The $500 gets you the website and the chatbot live. After that if you want the full automation and monthly content it's $200/month — but we don't have to do that now. Does the $500 make sense to start?"
Top 5 Objections
"Too expensive"
"Totally get that. That's exactly why I set up a starter option — $500 is basically one or two new customers, and the chatbot alone will capture leads you're currently losing. What's your budget looking like?"
"Need to think about it"
"Of course. What's the main thing you'd want to know before deciding? I can usually answer it right now."
"Send me info"
"I can send something over, but honestly the value is way clearer on a quick screen share — takes 5 more minutes. Can I just show you real quick?"
"Already have a website"
"That's actually great — my work is less about replacing it and more about adding the AI layer on top. Does your site right now capture leads automatically or follow up with people who don't book?"
"Does AI even work for us?"
"Fair question. The short answer is yes for anything where customers reach out before they book. The chatbot answers questions, captures their info, and texts them back automatically — so you're following up with leads even at 2am. Want to see a live demo of one?"
After They Say Yes
1. Take a deposit immediately: "To lock in your spot I take 50% upfront — that's $250 now, $250 on delivery. I can send a PayPal/Venmo/Zelle request right now, or I can send an invoice by email. Which is easier?"
2. Send a 1-page scope: What you're building, timeline, payment terms, 2 revision rounds max. Use Bonsai (free) or a Google Doc.
3. Confirm kickoff: "I'll send the invoice and a quick onboarding form — just needs your logo, colors, and any photos. I'll have a first draft to you by [DATE]."
Step 5
5
Tomorrow — Hour by Hour
7:00–8:00
Warm outreach
8:00–9:30
Find cold leads
Pull 30 businesses from Google Maps + IG. Fill your lead tracker.
9:30–11:00
Cold DMs (IG)
Send 30 cold DMs using variants A/B/C. Target: 3–5 replies.
11:00–1:00
Walk-ins (optional but powerful)
Pick a commercial strip — 5–10 businesses. Use the 30-second script. Target: 1–2 interested, 1 call booked.
1:00–3:00
Follow up + book calls
Respond to everyone who replied. Push every interested lead toward a same-day or tomorrow call.
3:00–5:00
Run calls + close
15–20 min per call max. Use the discovery/close script. Send invoice the moment they say yes.
5:00–6:00
Follow up on no-replies
Send the "circling back" follow-up to anyone who didn't reply this morning.
Daily Targets
50+
Outreach sent
5–10
Replies
2–3
Calls booked
1–2
Calls completed
1
Deal closed
If Zero Replies by Noon
Don't panic. Send 10 more personal warm messages. Call (don't DM) 5 local businesses. Post on your IG story: "Taking on 2 new clients this week for websites + AI chatbots. DM me if you know anyone."
Do This Tonight
✓
Tonight's Checklist
- Warm message drafted and ready to send (copy from above)
- Lead tracker open in Google Sheets
- 3 DM variants saved somewhere easy to copy-paste
- Free mockup ready (Framer AI or Carrd template with a business name dropped in)
- Payment method set up: PayPal, Venmo, Zelle, or Stripe
- Simple 1-page scope template ready to send after close
One close at $500 = paid. One close at $1,500 = momentum. Go get it.